Imperfect Foods is a grocery delivery service that rescues and delivers perfectly good food that doesn’t meet traditional cosmetic standards. The goal of these projects was to use unexpected genres and twists to reframe “ugly” food as something worth celebrating. By playfully blending dark humor, suspense, and absurdity, the commercials reinforce Imperfect Foods’ core message: what matters most is what’s on the inside.
Writer, Director, Editor: Shane McElroy
Producer, 1st AD: Ashley Beuhler
Director of Photography: Trevor Hollander
1st AC: Hunter Goetz
Gaffer: Vatche Giragossian
Key Grip: Moe Kayed
Sound: Annie Villalobos
Color: Connor Bailey
VFX: Brian Tooker
Sound Design: Tyler James Proctor
Music: Roxane S.
Production Designers: Michaela Mason, Alex Miley
Wardrobe: Leah Pulido
Hair / Makeup: Ashley Logue
PA: Brenna White, Cooper Ravetch
Starring: Becky Jo Harris, Noah Kaplan