Project Details
When we decided to build a massive open-world crime sandbox inspired by Grand Theft Auto, I knew we were taking on one of the most ambitious projects in the ecosystem.
For this film, I really wanted to show that we weren't just building a map, but an actual experience. I spent time digging into what players love most when they play GTA, and it wasn't just the scale of the city, but it was the high-stakes loop of theft and pursuit – specifically the rush you get when doing something you shouldn't, and the chaos that follows when trying to outrun the cops.
